How to Follow Up (Without Being Annoying): The Art of “Polite Persistence”

What's more awkward than sending an email and not getting a response? Figuring out how to send a follow-up email without sounding pushy or impatient.

In today’s world, inboxes are flooded and it's easy for your message to get lost. A missing response from a cold message doesn’t always mean a lack of interest, but rather their attention is elsewhere. The key to getting a response isn’t bombarding them, but creating a strong follow-up email that adds value.

Why 99% of Follow-Up Emails Fail


  • Are guilt-trippy or too frequent

  • Offers no new value or reason to respond

  • Doesn't clearly remind the reader what your original email was about

  • Sounds overly eager: "Just checking in if you saw my last email…."

The Friendly Follow-Up Template


Subject Line: Quick Follow-Up

Hi [Name],


Just wanted to send a quick follow-up and also share [new insight or question relevant to your original message]

If now isn’t a good time, I'd be happy to reconnect at whichever time works best for you.


Thanks so much,

[Your Name]

What This Email Communicates


  • Acknowledges their time and busy schedule

  • Offers value by providing new information

  • Keeps it short, respectful, and appreciative

  • Shows flexibility regarding the next step

  • Encourages a response without pressure


Tips for an Effective Follow-Up


  • Wait 2–4 days before sending your first follow-up email

  • Pace your follow-ups. Instead of stopping after 1-2 emails, Lengthen the time between messages until you get a clear response

  • Use multiple channels (sparingly): If emailing doesn’t work, a quick LinkedIn message can be an effective alternative

  • Pick the right day and time. Emails sent during mid-morning or early in the week tend to have better visibility. But sending it at all is always better than not sending it

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Updated October 9, 2025